How to Create a YouTube Channel to Earn Money

If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip ahead to the next step.

Step 1: Create a Google account

Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. You’re in!

Step 2: Create a YouTube account

Time to make this sweet new social media profile your own. In your channel dashboard, click Customize channel. Go through the three tabs — Layout, Branding and Basic Info — to enter information that will help optimize your channel for audience discovery.

Step 3: Customize your YouTube channel

Well, this is exciting. You’re on the cusp of becoming a YouTube content creator! I’m not crying, you’re crying. To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions.

Step 4: Upload your first YouTube video

To get views and subscribers, you’ll want to optimize your channel and videos for discovery. We’ve got a complete guide to promoting your YouTube channel if you want to dive in deep. In the meantime, here’s the 30-second rundown:

Step 5: Make your YouTube channel discoverable

Use concise, descriptive titles that include Google-friendly keywords. Titles are the first thing users see, but they also help the search engine understand what your videos are about. So make sure all your titles are punchy and intriguing, but also clear and include keywords.

Optimize video titles

Another good trick to use in video descriptions? Create a “table of contents” with timestamps to help viewers find what they’re looking for.

Optimize your YouTube description

Tags also help YouTube’s algorithm understand what your content is about. Make sure to add a category or two to help the search engine put your videos in front of the right audience.

Add tags (in moderation)

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