A round-up post does what it says on the tin: compiles a list of resources in a single post. Bloggers and companies create weekly or monthly link round-ups to share different resources with their readers. They’re articles with links to other new, useful, and helpful posts both on their website and others, too.
Ever clicked on a website, only to land on a 404 error page? It’s a broken link that leads you to a dead end. 404 errors are frustrating, to say the least. That poor user experience won’t go down well with search engines. It’s bad for the website to send visitors in the wrong direction and Google won’t reward it.
When you look for any kind of information related to your industry, you’ll usually come across resource pages. They’re essentially a list of links to other sites’ content, similar to a round-up (but less focused on blog posts.) This link building tactic is relatively easy once you’ve got a list of websites with resource pages.
If your content is relevant to another blogger’s audience, it makes sense to reach out to them with a link request. Just asking for a link, share, or comment on your content can be a great tactic for building awareness about your blog and business. People might not link to you the first time, but it might get you some traffic and possibly awareness.
Truth is: guest blogging still works—but the content (both your post and the resources you link to) has to be worthwhile and published on high-quality blogs. If you don’t fit those criteria, guest blogging won’t work as effectively as you’d hoped
Speaking at a conference does wonders for your brand awareness. Not only that, but most conferences have their own websites. Brands and bloggers in your industry will link to that conference (especially if they’re speaking at it.) That means the conference’s website is already considered high-quality—and worthy of getting a backlink from.
Ever needed data to back-up a statement? Chances are, you’ll look for statistics and link to them to verify your claim is true. You can also turn your website into the source for relevant statistics, and you’ll get tons of free, organic backlinks from bloggers and writers who need them to boost their own content credibility.
As you can see from the previous link building strategy, people love to share unique data. But if you fancy taking it a step further, you can produce your own unique data that nobody else has. When you do that, you’re the go-to source for that information—which means you’ll be credited with a link each time somebody uses the data.
Want links and shares from some of your industry’s big hitters? Of course you do. Mentioning them in your content is the best way to do it. Get your target website’s attention by using them as a source of information in your content.
Infographics and data visualizations were the go-to assets for link building. However, everyone soon figured out that infographics were great for building links, and the online space quickly got overwhelmed with them. The good news? They still work—but you’ll need an incredible infographic to stand out.
I bet you use tools and software and products every day as part of your job. How about giving them a shout out in return for a backlink? The premise is simple: you provide a testimonial about the company or service you use, which acts as free advertising and social proof on their site. In return, you get a backlink to your website as credit for contributing the testimonial.
Did you know that 104 million people listened to a podcast in the last month? Not only are podcasts exploding in popularity, but they’re a superb backlink opportunity if you can get a guest speaking spot.
Every brand and company loves getting positive coverage. The frustrating thing is,sometimes, you get a mention, but the writer doesn’t include a link to your site. That’s called an unlinked brand mention—and where link reclamation can come in. Because the writer or website has already mentioned your company, these mentions are usually pretty easy to convert into backlinks. That makes them one of the most effective link building strategies. However, it’s the bigger, well-known brands that tend to get mentions.