Introduction

Also very easy to use Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. Several easy-to-use free video editing programs can help you stand out from your competition.

Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. In fact, according to the online publication Small Business Trends, eCommerce product videos can increase conversion rates by up to 144%.

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few affordable paid versions. Each entrepreneur has their own specific needs, so we’ve run down some of the most useful features of each tool.

Best free video editing software for desktop

There’s a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps.

If you’re looking to edit your promotional videos on a budget, check out our list of free video editing software you can use to edit long-form content for YouTube, your eCommerce site, or a variety of other platforms:

Video Editing Software List

Blender

Best professional video editing software with 3D creation suite

Blender is a free, open-source 3D creation suite. It includes features to help model and render 3D animations. The software is a collaborative creation of hundreds of developers from around the world. The huge community of users gives Blender’s software an extensive group of tools.

Blender is designed as a 3D animation suite but comes with a functional video editor that should be enough for most users’ needs. It can also tackle more complex edits, like video masking, making Blender a flexible video editor for both novice and experienced users, and an excellent option for more advanced projects that may involve 3D animation.

Features include:

• Path-tracer engine for realistic rendering of animated objects
• Advanced rendering processes to speed up the saving and exporting of your project
• Option to code game logic into the software for video game development
• Advanced character animation tools for realistic kinematics
• Extensive library of visual effects and vignettes

Available for: Windows, Mac, and Linux

Price: Free.

Shotcut

Best open source movie maker for audiophiles

Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a wide range of formats, including FFmpeg, 4K, ProRes, and DNxHD. However, a warning,—Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, it’s still a top-notch editor.

Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more.

Features include:

• Support for the latest audio and video formats via FFmpeg, the leading multimedia framework
• Native timeline editing, which allows users to import video files directly into their project file rather than a media library
• Multi-format timeline for mixing and matching resolutions and frame rates within a project
• Advanced audio filters like balance, bass and treble, bandpass filters, compressor, and more

Available for: Windows, Mac, and Linux

Price: Free

Movie Maker 10

Good free video editing software for Windows

Movie Maker 10 is a convenient video editing software for Windows for people looking to go back to basics. It’s great for making quick edits to short video clips you need ready right away.

Movie Maker 10 comes with a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors.

Features include:

• Auto-preview tool for edits and effects
• Auto-movie options for creating customizable cuts of your video clips
• Animation tab to easily add music, titles, and credits

Available for: Windows

Price: Free

VSDC Free Video Editor

Top free video editing software with full editing suite

VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include: 

• Color-correction tools for a more professional look
• A full suite of transitional effects
• Easy-to-use image filters, similar to what you’d find on Instagram
• Mask tools for hiding, blurring, or highlighting specific elements
• Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
• HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

Available for: Windows

Price: Free and $19.99 for the Pro version

OpenShot

Best simple video editor for beginners

OpenShot’s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.

OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.

Features include:

• Unlimited layers for watermarks, background videos, and audio tracks
• Customizable title-card templates
• Drag-and-drop functionality for easily adding video, audio, or image files
• Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
• Powerful key-frame animation capabilities for creating animated videos

Available for: Windows, Mac, and Linux

Conclusion

In the article, we talked about the computer’s free video editing software, if you find these tools good or help you with these tools, then please comment below.

Stay tuned for a similar interesting article with Pio

Thanks for visiting Pio

Share with your friends